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What to look for on a lead's website before you email them
The three details that make a cold email feel personal, and where to find them on almost any company site.
Draft. This post is a placeholder and is hidden from search engines until it is finished.
Draft placeholder. Outline for the final article:
- Something new: a location, a launch, a hire. It shows you looked this month, not last year.
- Something they push: the service on the homepage hero is what they want more of.
- Something they need: careers pages and FAQ pages often reveal the problem you solve.
Close with how the AI research step in Swift Outbox collects the same three details for every lead.