Glossary
Plain definitions of every term used on the campaign, review, inbox and dashboard screens.
On this page
Who this is for: anyone who meets a word in the app and wants to know exactly what it means.
Campaign terms
| Term | Meaning |
|---|---|
| Campaign | One lead list, one set of instructions and one set of sending rules. Writes and sends one email per lead. |
| Draft | A campaign that is set up but not started. |
| Scheduled | A draft with a start time; it starts by itself. |
| Getting ready | The short moment after a start while leads are prepared. |
| Running | Writing and sending within the sending rules. |
| Paused | Nothing is written or sent until you resume. |
| Finished | Every lead handled; the report is final. |
| Stopped | Ended by you; can be restarted. |
| Stopped by a problem | Could not start or continue; duplicate it to try again. |
| Restart | Continues a stopped campaign with the leads not emailed yet. |
| Duplicate | A new draft with the same settings, named “name (copy)”. |
| Campaign wizard | The five setup steps: Choose leads, Subject, Message, Sending rules, Review. |
| Instructions | Your plain-language brief to the AI for the subject line and the email. |
| Placeholder | A chip such as {{company}} that inserts one exact value from the lead’s row. |
{{lead_data}} |
Placeholder for the whole lead row. |
{{website_research}} |
Placeholder for the summary of the lead’s website. |
| Website research | The AI reads the lead’s website to personalise the email. |
| Preview | A real email written for the first lead of the list, not sent. Own AI connection only. |
| AI request | One call to the AI, for reading a website or writing an email. |
| AI model: Automatic | Every enabled AI connection, best available first. |
| AI model: Use one connection | The campaign always writes with the connection (and model) you pick. |
| Swift Pilot | The built-in AI, paid from your Swift Pilot credit, used when you have no AI key of your own. |
Sending terms
| Term | Meaning |
|---|---|
| Sending account | A mailbox the app sends from (SMTP). |
| Reply inbox | A mailbox the app reads replies from (IMAP). |
| Daily sending limit | Campaign: most emails it sends a day. Account: most emails that mailbox sends a day. |
| Hourly limit | Most emails an account sends per hour (0 = no limit). |
| Total daily limit (all accounts) | Optional cap for the whole workspace. |
| Send on | Weekdays the campaign may send. |
| Send between | Daily time window for sending. |
| Send at any time of day | No time window; days still apply. |
| Wait between emails | Random gap between two emails of a campaign (minutes). |
| Before sending | Review mode (I approve each email first) or automatic (Send automatically). |
| Send from | Which sending accounts the campaign uses: all enabled, or chosen ones. |
| Scheduled (email) | Written and waiting in the queue to go out. |
| Sent today / left today | Emails sent since midnight, and room left under the daily limit. |
| Not sent | Could not be delivered after the automatic retries. |
| Need attention | Emails that failed to send. |
| Skipped | Leads not emailed: no address, no readable website when required, suppressed, or skipped by you. |
| Cancelled | Emails that will not go out because the lead replied, unsubscribed or the campaign was stopped. |
| Account health | Working, Needs attention, Not working or Paused after errors (switched off after 5 failures in a row). |
| Bounce | A delivery failure reported back by the receiving server. A permanent bounce suppresses the address. |
| Spam complaint | The recipient marked your email as spam. The address is suppressed. |
| Auto-pause | The campaign pauses itself when bounces reach 5% or complaints 0.3% of at least 20 sends. |
| Suppression list | Addresses and domains that are never emailed. |
| Unsubscribed | The lead opted out through the unsubscribe link or header. |
Verification terms
| Term | Meaning |
|---|---|
| Valid | The mailbox exists and accepts email. |
| Risky | Catch-all servers, full inboxes, providers that do not confirm, shared inboxes. |
| Unknown | The check could not finish. |
| Not verified | Not checked yet. |
| Invalid | The mailbox does not exist, or the domain cannot receive email. |
Review and inbox terms
| Term | Meaning |
|---|---|
| Waiting for your approval | Written emails in review mode that are not sent until you approve them. |
| Approve | Schedule the email to go out. |
| Rewrite | Ask the AI for a new version. |
| Skip | Do not send this email. |
| Conversation | All emails between you and one lead, in order. |
| Quoted text | Your earlier email repeated under a reply; hidden until you click Show quoted text. |
| Automatic reply | An out-of-office or system message; it does not stop outreach. |
| Replied | Lead status after a real reply; nothing more is sent to them. |
Reporting terms
| Term | Meaning |
|---|---|
| Opens | Unique emails opened at least once (needs tracking). |
| Clicks | Unique emails with a clicked link (needs tracking). |
| Replies | People who wrote back. |
| Websites read / not readable | Lead websites the AI could or could not read. |
| Background processing | The servers that write and send. Running normally, Running late, Stopped, Nothing to do, Not checked yet. |
| Workspace | A separate space with its own leads, campaigns, accounts and settings, for one brand or client. |
Next step
Still stuck? Open a ticket from Swift Support in the app, or contact us.