Verify a lead list

Who this is for: anyone on a paid plan about to email a list for the first time.

There are three ways to start a check. They all do the same thing and use 1 verification per lead.

Option A: verify while you upload (easiest)

1. Go to Email verifier and click Upload a new list to verify, or go to Leads and click Upload a lead list.
2. Tick Verify these emails after import (it is already ticked when you came from the verifier).
3. Finish the upload as usual. See Upload a lead list.

When the import is done, the check starts by itself and the success message links to its progress.

Option B: from the Email verifier

1. Open Email verifier. Under Your lists, every imported list shows a bar of its results and the counts per result.
2. Click Verify on a list that was never checked, or Verify again on one that was.
3. Choose what to check (see below) and click Verify N leads.

Click any count under a bar (for example 6 Invalid) to open that list filtered to those leads.

Option C: from inside a list

1. Open the list from Leads.
2. Click Verify emails at the top.
3. Choose and confirm, as below.

Choose which leads to check

When a list has both checked and unchecked leads, the Verify emails window offers two choices:

• Only leads not checked yet: leads that were never checked, and those whose last check came back Unknown. This is the usual choice and the cheapest.
• Check every lead again: replaces the results the list already has. Useful when the list is a few months old.

The window always says what it will use: Uses 50 verifications. You have 21,580 left this month.

Note: If the check needs more verifications than you have left this month, the window says so and offers a smaller run (Only check the N not checked yet) or Upgrade. See Your monthly verification allowance.

While it runs

• A progress bar shows 1,250 of 5,000 checked and the results so far.
• You can leave the page. The check keeps running on our servers.
• Click Stop to end it early. Leads already checked keep their result.

When it finishes

You see Finished. N addresses checked. with the Valid, Risky, Invalid and Unknown counts. Close the result with the ×.

If the month’s allowance runs out part-way, the run stops with a clear message, the leads already checked keep their result, and an Upgrade button is shown.

Common mistakes

• Verifying, then emailing every result anyway. Verification only helps if the campaign leaves out the bad results. By default, new campaigns leave out Invalid. See Choose which addresses a campaign emails.
• Checking every lead again by habit. Re-checking the whole list uses a verification for every lead. Pick Only leads not checked yet unless the list is old.

Next step

Remove the addresses that will bounce: Clean up a list.