Verification results explained
The five verification results (Valid, Risky, Invalid, Unknown, Not verified) and every reason the verifier can give.
Who this is for: anyone reading verification results on a list or a lead and deciding whom to email.
Every lead has one verification result. The Verification column of a list, the lead page and the Email verifier all use the same five words.
The five results
| Result | What it means | Should a campaign email it? |
|---|---|---|
| Valid | The mailbox exists and accepts email. | Yes. |
| Risky | Delivery is not certain: the server accepts every address (catch-all), the inbox is full, the provider does not confirm mailboxes, or it is a shared inbox such as info@. | Usually yes, with care. See below. |
| Invalid | Written wrong, a throwaway address, or a domain that does not exist or cannot receive email. | No. These bounce. |
| Unknown | The check could not finish. Try again later. | Verify again first. |
| Not verified | The address has not been checked yet. | Only if you accept the risk. |
Every reason
Hover a result pill to see its reason. The lead page shows it as a sentence next to the result.
Valid
| Reason | Meaning |
|---|---|
| The mailbox exists and accepts email | Confirmed by the receiving server, or by Microsoft for outlook.com and hotmail addresses. |
Risky
| Reason | Meaning |
|---|---|
| A shared inbox (such as info@ or sales@), not a person | A team address. It often works but rarely reaches a decision maker. |
| The domain accepts every address, so this mailbox cannot be confirmed | A catch-all server. The address may or may not be read. |
| The mailbox is full | It exists but cannot take new email right now. |
| The mail server did not confirm this mailbox | The server’s answer was neither yes nor no. |
| Yahoo and AOL do not confirm whether an address exists | Always Risky for Yahoo, AOL, ymail and rocketmail, whatever the address. |
Invalid
| Reason | Meaning |
|---|---|
| No email address | The lead has no address. |
| Not a valid email address | The address is written wrong. |
| The domain looks like a typing mistake | For example gmial.com. A suggested address is shown: Did you mean …? |
| A temporary, throwaway address | A disposable inbox provider. |
| The domain does not exist | Nobody owns this domain. |
| The domain cannot receive email | The domain exists but has no mail server. |
| The mailbox does not exist | The receiving server (or Microsoft) says there is no such mailbox. |
Unknown
| Reason | Meaning |
|---|---|
| The check took too long. Try again later | The domain lookup did not answer within 5 seconds. |
| The domain could not be checked. Try again later | The lookup failed for a reason that says nothing about the address. |
| The mailbox check could not be completed. Try again later | The receiving server was busy or unreachable, even after a second try. |
| The mailbox could not be checked because no check service is set up | The mailbox check is not available at the moment. Try again later. |
How to treat Risky addresses
- Catch-all company addresses are often real people. Many senders keep them, especially when the list came from the company’s own website.
- Shared inboxes (info@, office@) are fine for small businesses where the owner reads everything, less so for larger companies.
- Yahoo / AOL cannot be confirmed by anyone. If the address came from a reliable source, keep it.
- Full inboxes often mean an abandoned mailbox. Leave them out.
Tip: When in doubt, send to Valid first. Once those results look healthy, run a second campaign for Risky.
Next step
Check a whole list: Verify a lead list.
Still stuck? Open a ticket from Swift Support in the app, or contact us.