Clean up a list

Who this is for: anyone who has verified a list and wants the bad addresses gone for good.

Clean up removes leads from a list by their verification result. It is the fastest way to get rid of every Invalid address after a check.

Steps

1. Open Email verifier and click Clean up on the list, or open the list from Leads and click Clean up at the top.
2. Tick the results to remove. Invalid is ticked to begin with. You can also tick Risky, Unknown and Not verified. Each line shows how many leads it covers.
3. Click Remove N leads.

When it is done you see Removed N leads.

Warning: Removed leads leave the list for good. Any emails already sent to them and their replies are removed too. This cannot be undone.

Good to know

• Leads a campaign is working on right now are skipped, so a running campaign is never broken. The message says how many: 3 were skipped because a campaign is working on them.
• Valid leads can never be removed here. The option is not offered.
• A result with no leads is greyed out.

Clean up, or just leave out?

You do not have to remove leads to keep them from being emailed. A campaign can simply leave out results you choose, and the leads stay in the list. See Choose which addresses a campaign emails.

Common mistakes

• Removing Not verified leads by accident. Not verified means “not checked yet”, not “bad”. Verify first, then clean up.
• Removing Unknown leads too early. Unknown is usually temporary. Verify again with Only leads not checked yet first; most come back with a clear result.

Next step

Decide which results each campaign may email: Choose which addresses a campaign emails.